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LongTail Grants
Category: Technology
Grantee: LongTail Grants
Location: Los Angeles , CA
Fundraising Goal: $2,543
Grants Received To Date: $ 0
Looking for: Money, Volunteers, Publicity, Advice, Expertise/Mentorship
Grantee: LongTail Grants
Location: Los Angeles , CA
Fundraising Goal: $2,543
Grants Received To Date: $ 0
Looking for: Money, Volunteers, Publicity, Advice, Expertise/Mentorship
Blurb/Mission
An online fundraising & organizational tool for motivated individuals' community projects.
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Proposal
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Project Title: LongTail Grants Project Category: Technology Project Mission/Blurb: An online fundraising & organizational tool for motivated individuals' community projects. Who I intend to help : Lauren wants to raise more awareness for her school in Colorado, where her students are building neighborhood greenhouses. Hannah needs money to film a documentary on the poor villages in Nicaragua. Minh is a lawyer who is helping Vietnamese fishermen in the Gulf Coast strengthen their businesses during the oil spill. Jessica is a grad student who is trying to get extra grant money for her help with midwifery projects in the Middle East. All of these individuals are LongTail Grantees who are raising money, awareness, and assistance for their initiatives on LongTailGrants.org. LongTail Grants is unique in that currently there are no other dedicated platforms that allow individuals to raise money for their own social impact initiatives. LongTail Grants’ target grantee is a motivated individual with the desire to start a project that will somehow better his or her community. In particular, we expect high school, college, and graduate students to be the early adopters who will sign up as grantees along with teachers, community activists, retired persons, and public servants. We plan to initially market the site to the network of graduate and undergraduate students associated with the universities of the management team. We have already contacted several organizers at various educational institutions who intend to have dozens of their students carry out local projects on our LongTail site; these organizers see our platform as a means to monitor and publicize the work their students are doing for their communities. The person-to-person fundraising industry has exploded in the past few years and has become a vital part of most charitable organization’s money-raising efforts. The industry has even matured with aggregating websites (SocialActions.com) tracking and combining the efforts of over 60 different sites. LongTail Grants intends to revolutionize this social impact industry further by expanding effectiveness from a limiting few nonprofit organizations to a limitless diverse multitude of individual project efforts.
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Location : Los Angeles, CA United States Address: 1836 Lucretia Avenue
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Why I am doing this project : LongTail Grants’ vision is to become the pre-eminent online platform providing community-minded people the resources to carry out effective projects and raise funds for social initiatives through small grants from individual donors, local businesses, and large institutions. By not requiring grantees to be associated with a pre-established company or nonprofit, the potential for individual creativity and implementation becomes limitless. The current recession has drastically stressed the capacity of nonprofit organizations (NPO’s) to enact positive social change at the neighborhood level. Traditional sources of funding for social impact projects such as NPO or foundation grants have become increasingly competitive, scarce, or have evaporated altogether. This leaves numerous inspired but frustrated individuals with a desire to create a positive social impact through specific, innovative ideas, but lacking the opportunity to work with existing organizations and with no financial means to tackle issues on their own. An irony emerges: How to help those who want to help the world? LongTail Grants will be similar to other person-to-person fundraising websites, such as globalgiving.com, donorschoose.org, and yourcause.com. However, NO platform currently exists that allows individuals to display their OWN neighborhood projects, nor are there methods for donors and supporters to connect with projects in line with THEIR interests. LongTail will provide individuals with an alternative means to drive social change beyond the existing NPO bureaucratic model.
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What I need to help finish this project : Money, Volunteers, Publicity, Advice, Expertise/Mentorship Process so far : LongTail Group, Inc. is incorporated in the State of California. The company has raised $25,000 for website development and initial marketing efforts and is in the process of reaching out to angel investors for further seed funding. The company is being incubated by the prestigious Wharton Venture Initiation Program (VIP) run by The Wharton School of Business at the University of Pennsylvania. The VIP program is providing LongTail with invaluable resources, including faculty and alumni expertise. The Management team has engaged PLAVEB, a web-design and development company based in Los Angeles, to construct the online platform. The website is currently in its beta version. How will you complete the project: Any user can apply to create a profile page on LongTailGrants.org. A panel at LongTail Grants reviews the application to assure the project is safe, appropriate, and feasible. Upon clearance, the grantee is given the ability to create a profile page demonstrating their project proposal. The profile pages are presented in a standard format to clearly display each project’s purpose, methods, budget, and goals in a concise format. The grantee can include a payment portal on their site that allows visitors to become grantors or businesses to become sponsors by financially supporting a project. Funds can be collected through credit card or PayPal. A grantee can send their profile page to his or her entire social network to raise funds and awareness with ease. The grantee can easily post pictures, video, or text describing the project’s progress. LongTail Grants will provide real-time connectivity to donors through Facebook, Twitter, and other social networking platforms so that updates will be dispersed to their entire social network. All other visitors to LongTailGrants.org will have the option to search and visit profile pages of particular interest to them.
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Cost Category Expense Amount Startup Services Website Development $25,000 Marketing $15,000 Incorporating Expenses $1,000 web design $500 web design $500 Operating Expenses Hosting $2,000 web design $500 Startup Supplies web design $500 web design $500 Total Expense $2543
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Name: LongTail Grants Email : longtailgrants@gmail.com Organization : LongTail Grants About Me : Daniel Garblik is a current MBA student at The Wharton School, The University of Pennsylvania. Daniel’s relevant experience includes consulting for The Polus Center for Social and Economic Development, heading fundraising and outreach initiatives for the nonprofit organization, Camp Discovery and founding Cornell Nonprofit, a collegiate alumni network that connects individuals interested in the nonprofit, public, and social sectors. Ali Vazin is a Los Angeles based attorney. He enjoys working with emerging growth companies and helping entrepreneurs meet their ambitions. Before joining the LongTail Team, Ali worked as a consultant for Kelton Research, the nation's fastest growing national market research consultancy and as general counsel of a Los Angeles based supermarket chain that focuses on the inner cities of Southern California. David Pomeranz currently attends the University of Southern California Keck School of Medicine and is set to graduate in 2011. During his time at USC he has received grants to conduct HIV/AIDS research in Jinja, Uganda, produced a documentary film on LA County Hospital’s Emergency Medicine Department, and assisted in the integration of medical student lessons in the arts, music and athletics to pediatric patients of LA County+USC Hospital through the nonprofit organization CoachArt.
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